Thailand’s second longest beach, the Cha-Am Beach, is technically a part of Phetchaburi province. It is in the Southern border of the province and is nearer Prachuap Khiri Khan province. It is often promoted as a package tour together with Hua Hin, another popular beach about 25 kilometers South. Its popularity before was largely due to the Thai nobility visiting and commenting that the beach was beautiful. Thus, what used to be a simple fishing town has slowly evolved into one of the favorite beach destinations in Thailand.
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And while it is only less than 200 kilometers from Bangkok, the district of Cha-Am offers its visitors the chance to relax in a peaceful environment away from the daily grind of the city.

Compared to its twin resort Hua Hin, Cha-Am beach is a lot smaller. But Cha-Am is a lot more quiet and perfect for couples and honeymooners as well as families with young children. Its sandy coast lined with Casuarina trees is a great playground for children. You don’t have to worry about sleazy characters mobbing your kids while you’re not looking, for in Cha-Am there aren’t troublesome vendors out to ruin your peaceful reverie. So you can totally relax and let go, because while you’re lounging in the many deck chairs about, your children are safe building castles, away from the hordes of tourists and vendors alike. It is also an ideal place for couples looking for a romantic vacation, as well as for senior citizens who want nothing of the rowdy entertainment famous in other beaches.
And if you’re looking for a little adventure during your stay, there are water sports available in Cha-Am, even though they’re not that robust compared to other beaches in Thailand. There are jet skis and banana boats and several beach activities like donkey and bicycle rides.
Although it is less vibrant than in bigger towns, there is nightlife in Cha-Am. Local government does not allow bars along the beach but there are several clubs a short distance away from the beach where you can have beers and lots of fun. Similarly, there are significantly fewer restaurants in Cha-Am. Most of the restaurants in Cha-Am are family-friendly establishments offering good food and great ambiance. But don’t let the shortage of diners and fine restaurants stop you from enjoying local delicacies of Cha-Am. Don’t pass up an opportunity to enjoy fresh-catch seafood and freshly barbecued shrimps available on food stalls in and around the beach.
Popular attractions in the area are also very accessible. Tours to temples, palaces, parks and hills within minutes from Cha-Am can all be easily arranged. If you like golf, there is also a golf course nearby. In addition, accommodations in hotels and resorts are sufficient and you can find luxury places to stay around the area.
The Cha-Am Beach truly characterizes what lazy days, living free, moving slowly and enjoying the sun mean. If you’re in Hua Hin, it is definitely worth a visit, and if you’re planning to come over, you’ll surely enjoy the white sands and the virtually unspoiled beach of Cha-Am.
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